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Michael McDevitt

Michael invests his hours thinking, creating and doing. With close to a half century of life experience, he has accumulated a diversified portfolio within the fields of business, education, travel and creativity.

  • As Founder and Managing Director of Gooder Companies, an independent business development company, he has provided a balanced collaboration between business and creative professionals by delivering integrated client services that address the principles of corporate vision, innovation, expression, execution and expansion.
  • As Co-Founder and Producer of The Ripple Project, an independent media production company, he has endeavored to connect people from around the world with the real stories of ordinary individuals, families and communities living in the ripple effect of extraordinary events, momentous discovery and remarkable shifts.
  • As Founder and Managing Director of LifeCycleMedia, an independent business orientation and branding agency, he has provided a balanced collaboration between business and creative professionals by delivering integrated client services that address the principles of corporate vision, innovation, expression, execution and expansion.
  • As Co-Founder of Illegal Art, a collective of multidisciplinary artists, he helped create and inspire interactive, participatory based public art to inspire self-reflection, thought and human connection throughout the United States and several continents around the world. Since 2001, each piece is presented or distributed to the public in a method in which participation was simple and encouraged.
  • As an Adjunct Professor within the Communications Design Department of Brooklyn’s Pratt Institute, he had the privilege of sharing his knowledge, experience and enthusiasm with in the areas of packaging and innovation design over a 16 year period.

Having spent 25 years in New York City, Michael now spends most of his time in Tel Aviv with his wife and partner Dana exploring the past, enjoying the present and planting seeds for the future.


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Sarah Goldberger

Sarah currently holds the title of Vice President of Marketing & Communications at the National Down Syndrome Society. Sarah launched the world’s first public awareness campaign for people with Down syndrome, My Great Story, in an effort to ignite a new way of thinking about people with Down syndrome. Overseeing all marketing and PR on a national and local level for 275 affiliates, Sarah has reached an audience of over 175 million and generated over $5 million in donated ad space and services in support of the campaign.

Prior, Sarah spent eight years in for-profit marketing & communications most recently at the Swatch Group U.S. At Swatch, Sarah held the position of U.S. Director of Marketing for Rado watches where she oversaw all national and local advertising, sales trainings, merchandising and sales strategy for over 1,000+ retailers, development of all media campaigns and press events, in addition to managing a multi-million dollar marketing budget. She designed and implemented Swatch Group’s first product cause-marketing campaign, Time to Fight, which she eventually helped launched in other key markets across the globe. With the creation of a special timepiece, 10% of the retail sales price of every watch sold was donated back to a select charity. She formed strategic alliances with up-and-coming celebrity chefs, and created an international marketing campaign with chef Nobu Matsuhisa.

Sarah has successfully developed and implemented over 350+ public relations campaigns securing media coverage in top national and international news and new media outlets.

She began her career at ABC’s Good Morning America where she worked on all elements of the show.

She has a degree from the University of California San Diego in Communications and Marketing, with a minor in Broadcast Journalism.